MICHIGAN MAIN STREET
WINTER STRATEGIES AND IDEAS
ORGANIZATION
As with nearly all initiatives, partnerships, volunteer engagement and fund development activities will be critical to efforts for implementing winter strategies. Winter is coming — start planning now!
PARTNERSHIPS
A. Be the eyes, ears and voice for the district
- Be alert to state and local updates and changing conditions. Work collaboratively with local government and partner organizations to monitor changes, communicate with stakeholders, and advocate for the needs of district businesses.
- Explore opportunities to collaborate and coordinate projects and programming to support district businesses, and implement projects that meet the needs of the district.
B. Promote good housekeeping
- Encourage businesses to go beyond what is minimally required to provide a safe, clean and comfortable environment for employees and customers.
- Consider drafting a “good business neighbor pledge” and recognize businesses who commit to follow or exceed minimal maintenance and housekeeping standards, customer-friendly parking practices, etc.
- Consider creating window clings to showcase business health and safety efforts.
VOLUNTEERS
A. Shine the spotlight on members and volunteers
- Put your volunteers and members in the spotlight by featuring their contributions and the actions they’re taking to aid recovery efforts, help fellow businesses and community members, and build a stronger sense of community.
- Take the opportunity to recruit new volunteers to aid in implementing new projects and programming.
FUND DEVELOPMENT
A. Plan for different scenarios
- Use scenario planning to forecast a realistic budget accounting for revenue shortfalls and conserving fund reserves. Use different potential scenarios to determine expenditures and revenues based on organizational and district needs.
B. Fundraise
- It may seem like an inappropriate, inopportune or awkward time to ask for support, but the ability to influence positive change and play an impactful role in post-pandemic recovery efforts requires resources. Invite those who are able to invest in the cause, and consider crowdfunding and other alternative fundraising avenues that provide stakeholders, friends and advocates the opportunity to invest.
C. Thank existing sponsors and donors
- Take this time to send a thank you to sponsors and donors who have already contributed, or have committed to contributing, to your organization’s COVID-19 response and recovery efforts.
WINTER STRATEGIES GUIDE
MEDC Winter Strategies Guide [.pdf]
The MEDC’s Winter Strategies Guide provides ideas to make the most of winter’s opportunities and to create a culture shift so that your community is considered one of best places to live, work and play in winter and year–round.
WINTER STRATEGIES FOR DISTRICTS AND ORGANIZATIONS
Organization
Design
Economic Vitality
Promotion
Since moving back to Otsego and working at the Community Shoppers Guide, I have been volunteering with a few local organizations. I was looking for something consistent that could help support our businesses and keep people coming to downtown Otsego. We just couldn’t seem to make things happen. Then about six years ago, we found the Main Street program. We found this program was much more complete esource providing us support in so many areas. The Main Street program strives to foster a strong sense of community that has helped communication between our downtown businesses and the Otsego community. As a result, we have many local volunteers assisting with our events, sharing the load and offering valuable input. We often work side by side with city government and our Department of Public Works personnel. Their support is a key to our success. We have filled almost all of our storefronts in our downtown. I believe this has a lot to do with the Main Street program. People in the community see positive things happening downtown and want to be a part of the excitement. We still have plenty more we want to do, but I don’t think we would even be close to having the downtown business success and community involvement and awareness if it wasn’t for the Main Street program.
Martin Bennett
Board Chair, Otsego main Street
Otsego, Michigan
STRATEGIES AND IDEAS FOR BUSINESSES
STRATEGIES AND IDEAS FOR COMMUNITY LEADERS AND ORGANIZATIONS
Michigan Main Street is a lead member of the growing Reopen Main Street community.
We've joined forces to help small businesses, community leaders and organizations advance COVID-19 recovery efforts and journey with confidence into a New Reality.