STRATEGIES AND IDEAS

MICHIGAN MAIN STREET

ECONOMIC RECOVERY ACTION PLAN

DESIGN

Design-related recovery efforts might focus attention on district maintenance, customer-friendly parking, and comfortable pedestrian-focused spaces and special features.

DESIGN | STRATEGIES AND IDEAS

DISTRICT MAINTENANCE

A. Go hyper-clean!
  • Work with local government to plan and clearly define responsibilities for district maintenance and cleanliness, being mindful of special measures that may be required.
  • Work to publicize and clearly illustrate special efforts being taken with the public’s health, safety and comfort in mind.
  • Consider and discuss the possible need for dedicated or additional staff assigned to district maintenance and cleanliness.

DISTRICT AMENITIES

A. Install additional temporary and permanent amenities
  • Assess needs related to additional amenities to enhance health, safety and cleanliness and coordinate with the municipality on the installation.

B. Rethink access and amenities
  • Consider possibilities and the potential benefits of alleyway and parking lot reconfigurations to accommodate backdoor and window pickups, drive-thru pickups, alternate pedestrian passageways, public seating areas, etc.
    • This may be an important consideration for maintaining or offering alternatives for curbside pickup services that have become popular during the pandemic crisis.
C. Install public hand-washing stations
  • The installation of publicly-accessible hand-washing or sanitization stations in sidewalk areas, pocket parks or other highly visible spaces could go far in promoting good hygiene and enhancing visitors’ comfort level.

    • Portable hand-washing stations are typically available from the same vendors who supply porta-potties for events.
    • In some cases, It might even be possible to retrofit public drinking fountains already installed, or even to attach custom-fabricated hand-washing stations to existing fire hydrants.
D. Increase signage
  • Assess and act on the possible need for additional signage to direct visitors to parking areas and pedestrian passages, especially if parking is removed from streets to accommodate a comfortable pedestrian flow, outdoor seating areas, etc.
  • Use signage to provide safety information to customers and visitors.

INFRASTRUCTURE AND STREETSCAPE

A. Identify infrastructure needs and changes to promote safety
  • Assess needs related to district infrastructure to promote social distancing guidelines and safety and coordinate with the municipality on potential changes that may need to be made.

B. Experiment with road diets
  • Road diets might be considered to create more room for pedestrians, outdoor seating, dedicated and expanded bike lanes, etc. Treatments to accomplish this, in the short term, may be more temporary in nature and borrow on placemaking tactics.

    • Experimenting with road diet options now will help address immediate concerns, but it could also provide inspiration and direction for longer-term pedestrian-focused and prioritized street and streetscape improvements.
    • Longer term, street events could also be more frequent and desired. People are learning they can live without cars for a day so, for example, the idea of closing a district’s main street on Sunday from 11 to 5 and filling the street with people (appropriately social distanced in the near term) may be more appealing.
C. Promote customer-friendly parking policies
  • A sincere effort to welcome back customers suggests that priority for parking — the most convenient parking — should be focused on the customer.
    • Work with businesses to promote and implement customer-friendly parking policies, and to identify parking areas and spaces most appropriate to accommodate the needs of district business owners and employees.
    • Consider including a commitment to practice and promote customer-first parking practices as part of the good housekeeping and “good business neighbor pledge” ideas discussed in the Organization and Public Relations section.
    • Examine or review opportunities for shared parking arrangements to accommodate the district’s different users and uses during different times of the day as a means of maximizing utilization of the existing parking supply.

VIBRANCY AND IMPROVEMENTS

A. Add color and experiment
  • Pursue opportunities to add color to the streetscape. Street banners, colorful “open” flags at storefront entrances, outdoor art installations (in partnership with local non-profit artist and arts-based partners), and flower donor programs are just a few examples of ways to add color and a heightened sense of vibrancy to the district.

  • This extraordinary time we’re living in offers few tried-and-true answers or proven solutions, yet it also opens the door to experimentation. Tactical urbanism, placemaking and community spaces could play an even more critical role in recovery and community building efforts. Use the time to experiment and try new things, new treatments, new features and new ways to enhance and engage visitors as part of an immersive environment.

B. Address storefronts and promote improvements
  • Address storefront vacancies. Don’t just leave vacant storefronts empty.  Instead, consider using the storefront windows to promote available space, new business ventures or your organizational efforts within the district.

  • Explore opportunities for physical improvements within the district, from business signage to facade improvements.  Work with property owners and local, state or national stakeholders to determine available financial support for improvements. Consider incentives your organization can continue or create to incentivize physical improvements.

  • Consider coordinating a storefront decorating initiative that allows all business owners to refresh their storefront window displays.

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There’s a vibrancy to our downtown that is palpable. There’s a connection between people and place that’s undeniable. People from all over are working together to make it happen. It’s exciting to witness.

Jade Smith

Chair, Milan Main Street Board of Directors

Milan, Michigan

STRATEGIES AND IDEAS FOR BUSINESSES

STRATEGIES AND IDEAS FOR COMMUNITY LEADERS AND ORGANIZATIONS

Michigan Main Street is a lead member of the growing Reopen Main Street community.

We've joined forces to help small businesses, community leaders and organizations advance COVID-19 recovery efforts and journey with confidence into a New Reality.

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Michigan Main Street

Michigan Economic Development Corporation
300 N. Washington Sq.
Lansing, Michigan 48913 USA

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